PPC Audit & Optimisation
Google Ads Audit and Optimisation for UK Businesses
A £300 audit that pays for itself in most accounts I look at. I go through your Google Ads account line by line, show you what is wasting money and give you a prioritised plan you can act on — with or without me.
What's included
What you get with PPC Audit & Optimisation
Structure and settings review
Campaign types, locations, networks, bid strategies and budgets checked against best practice for UK service businesses.
Wasted spend analysis
Search term review to find irrelevant clicks, missing negatives and keywords that never convert.
Tracking verification
I confirm your conversions are real, deduplicated and counting the leads you care about.
Ads and landing pages
Copy, extensions, quality scores and the page experience people land on after clicking.
Prioritised action plan
A short document ranked by impact and effort — yours to keep and hand to anyone.
Walkthrough call
A 60-minute call where I explain the findings and answer whatever you want to ask.
Who it's for
Is this right for your business?
- Businesses spending £500+ per month with unclear results
- Owners who inherited an account from a previous agency
- Anyone told their ads work but shown no lead numbers
- Clinics and trades before committing to ongoing management
Process
How it works
- 1AccessYou give me read access to the account. Nothing is changed without your say-so.
- 2Deep reviewI spend several hours going through structure, spend, tracking and creative.
- 3Action planYou receive a prioritised written plan within 5 working days.
- 4WalkthroughWe talk it through on a 60-minute call and agree next steps.
Pricing
PPC Audit & Optimisation pricing
Fixed monthly fees in GBP, excluding VAT and any ad spend paid directly to Google.
PPC Audit & Optimisation
£300 one-off
A one-off deep review of an existing Google Ads account.
- Full account structure and settings review
- Wasted spend and search term analysis
- Conversion tracking accuracy check
- Ad copy, landing page and quality score review
- Prioritised action plan you can keep
- 60-minute walkthrough call
FAQ
PPC Audit & Optimisation questions
Related
Other services that pair well with this
Ready to get more qualified leads?
Book a free 30-minute consultation call. No pitch deck, no pressure — just a straight assessment of what would move the needle for your business.
Or email me directly at growthbyrafik@gmail.com